Charanga was founded in 1991 by the business group Charanga S.L. with the aim of offering quality children's fashion and verticality in distribution. In this way, Charanga becomes one of the leading children's fashion brands in Spain.

Charanga is based on a brand philosophy oriented towards the “Charanga store” concept, also betting on the development of a pioneering franchising system in children's fashion. Currently, Charanga has more than 230 stores around the world, including Charanga stores, franchises and corners in large shopping centers such as El Corte Inglés.

The headquarters are located in the Andalusia Technology Park (PTA) in Malaga, with a total area of ​​more than 28,000 m2. The main departments of the company work there, such as Design and Pattern Making, Purchasing, Logistics, Sales, Marketing, Expansion, IT, Decoration and Works or Administration.